Fondly known as 'the land of smiles', Thailand is commonly associated with gorgeous golden sand, palm-lined beaches, warm aquamarine waters, glorious temples and verdant jungle-clad mountains. Thailand is the primary travel hub of Southeast Asia, offering a diverse range attractions and activities to suit all tastes and budgets. Whether exploring the teeming metropolis of Bangkok, relaxing on the tropical beaches of the southern islands, scuba diving in the underwater wonderland off the coast, jungle trekking to hill tribe villages in the North, or discovering the ancient capitals, Thailand is filled with attractions to satisfy any interest.
Chiang Mai, the storied “Rose of the North,” stands as the cultural soul of the former Lanna Kingdom, where centuries-old heritage blends effortlessly with contemporary refinement. Within the ancient moat and crumbling city gates lies a walkable old town filled with gleaming Lanna temples, fragrant food markets and curated boutiques showcasing northern craftsmanship. Nearby, the fashionable Nimmanhemin district offers chic cafés, design-led galleries and elegant cocktail lounges, while the Night Bazaar continues to draw visitors with its lively evening atmosphere. Chiang Mai is also a gateway to northern Thailand’s landscapes: forested mountains, rivers and national parks lie only moments away, with Doi Suthep’s revered hilltop temple providing sweeping views over the valley. Anchored by distinctive Lanna cuisine, world-class hotels and easy access to nature, Chiang Mai delivers a refined yet soulful northern Thai experience.
The little town of Tha-ton in Thailand’s far north has earned a place on the tourist track for being the kick-off point for river cruises to Chiang Rai, but it has remained wonderfully authentic and unassuming. It’s a beguiling spot to spend a few days, exploring the local villages, hiking or biking along the banks of the Mae Kok, or taking in the emerald brilliance of the rice fields and surrounding jungle. For those not wanting to go as far as Chiang Rai, there are also boat trips to various nearby destinations, including several hill tribe settlements and the Burmese border.
Chiang Rai Province, Thailand’s northernmost region, is a rugged landscape of forested mountains, river valleys and remote ethnic communities. Bordering Myanmar, Laos and Chiang Mai Province, it forms part of the historic Golden Triangle and serves as an excellent base for exploring the wider Mekong borderlands. The province is known for its diversity of indigenous hill-tribe villages, as well as its wealth of natural and cultural attractions. Highlights include the beautifully landscaped Mae Fah Luang Garden and the Doi Tung Royal Villa, the former residence of the late Princess Mother, set high on a mountain ridge with sweeping views. The region is also home to ancient temples dating back more than a millennium and numerous tea plantations where visitors can enjoy scenic walks and tastings. With its combination of cultural depth, mountain scenery and cross-border heritage, Chiang Rai Province offers one of northern Thailand’s most rewarding and atmospheric travel experiences.
Chiang Rai, the relaxed capital of Thailand’s northernmost province, offers a quieter and more contemplative alternative to lively Chiang Mai. Set against a backdrop of rolling, rainforest-clad hills, the city is known for its gentle pace, warm hospitality and rich tapestry of Lanna heritage. Among its standout landmarks is Wat Rong Khun, the iconic White Temple, celebrated for its luminous, intricately detailed façade and contemporary artistic vision. Equally noteworthy is Wat Phra Singh, showcasing classic Lanna architecture and serene interiors. Chiang Rai also presents a compelling cultural landscape through its museums: the Oub Kham Museum displays an eclectic collection of artefacts from the wider Lanna world, while the Hilltribe Museum and Education Centre offers thoughtful insight into the region’s diverse ethnic communities. With its blend of artistry, tradition and serene northern ambience, Chiang Rai provides a refined gateway to the cultural and natural wonders of the region.
