Though it’s a mobile camp, its furnishings and creature comforts are much the same as Serian’s Serengeti North – with flushing toilets and bucket showers in an en suite bathroom, enormous wrought-iron beds, Moroccan rugs, and all the trimmings make it simplistically elegant and comfortable.

A suite comprises two separate tents joined by a communal living space – and we’ve found that families especially value this balance of proximity and privacy. With parents in one half and kids in the other, each has their own en suite bathroom – and if needs be, a third child can sleep in the living room.

By day, the living room is ideal for lounging and reading, lazy snoozing, playing board games or sorting through the day’s photos… In short, anything that entails spreading out and relaxing in a comfortable space.

While couples travelling together might find the arrangement a little too cosy, single friends on safari can enjoy the luxury of having their own space, but being close enough together not to fear those night noises that always seem louder when alone…