Fondly known as 'the land of smiles', Thailand is commonly associated with gorgeous golden sand, palm-lined beaches, warm aquamarine waters, glorious temples and verdant jungle-clad mountains. Thailand is the primary travel hub of Southeast Asia, offering a diverse range attractions and activities to suit all tastes and budgets. Whether exploring the teeming metropolis of Bangkok, relaxing on the tropical beaches of the southern islands, scuba diving in the underwater wonderland off the coast, jungle trekking to hill tribe villages in the North, or discovering the ancient capitals, Thailand is filled with attractions to satisfy any interest.
Chiang Mai, the storied “Rose of the North,” stands as the cultural soul of the former Lanna Kingdom, where centuries-old heritage blends effortlessly with contemporary refinement. Within the ancient moat and crumbling city gates lies a walkable old town filled with gleaming Lanna temples, fragrant food markets and curated boutiques showcasing northern craftsmanship. Nearby, the fashionable Nimmanhemin district offers chic cafés, design-led galleries and elegant cocktail lounges, while the Night Bazaar continues to draw visitors with its lively evening atmosphere. Chiang Mai is also a gateway to northern Thailand’s landscapes: forested mountains, rivers and national parks lie only moments away, with Doi Suthep’s revered hilltop temple providing sweeping views over the valley. Anchored by distinctive Lanna cuisine, world-class hotels and easy access to nature, Chiang Mai delivers a refined yet soulful northern Thai experience.
Chiang Rai, the relaxed capital of Thailand’s northernmost province, offers a quieter and more contemplative alternative to lively Chiang Mai. Set against a backdrop of rolling, rainforest-clad hills, the city is known for its gentle pace, warm hospitality and rich tapestry of Lanna heritage. Among its standout landmarks is Wat Rong Khun, the iconic White Temple, celebrated for its luminous, intricately detailed façade and contemporary artistic vision. Equally noteworthy is Wat Phra Singh, showcasing classic Lanna architecture and serene interiors. Chiang Rai also presents a compelling cultural landscape through its museums: the Oub Kham Museum displays an eclectic collection of artefacts from the wider Lanna world, while the Hilltribe Museum and Education Centre offers thoughtful insight into the region’s diverse ethnic communities. With its blend of artistry, tradition and serene northern ambience, Chiang Rai provides a refined gateway to the cultural and natural wonders of the region.
Phitsanulok (or simply 'P’Lok') is a fairly large, historic city set along the Nan River, in lower northern Thailand. This ancient centre of Thai culture and politics is a busy, dynamic hub and one of the larger of Thailand's provincial capitals. Phitsanulok’s primary tourist attraction is the spectacular Wat Phra Sri Rattana Mahathat, a famous temple built in 1357 housing the Phra Buddha Chinnarat, one of the most revered Buddha figures in Thailand. Other popular attractions include the Chandra Palace, a Buddha image foundry and a nearby folk museum. The city is also known for its excellent markets, its lovely Nan River houseboats, and it’s interesting houseboat museum.
Bangkok, the “City of Angels,” is a spellbinding study in contrasts—one of the world’s most exhilarating capitals, forever reinventing itself while honouring centuries of royal heritage. Home to Thailand’s grand palaces and many of its most sacred temples, the city pairs deep tradition with a bold, forward-looking spirit. It offers some of Asia’s finest hotels, a constellation of glamorous rooftop bars with sweeping skyline views, and a culinary landscape that effortlessly spans award-winning restaurants and some of the most irresistible, affordable street food on earth. A paradise for shoppers, Bangkok delivers everything from high-end luxury malls to curated designer markets, and it has secured its place on the global touring circuit, drawing major international acts and hosting large-scale live performances throughout the year. Its legendary Muay Thai stadiums add a powerful dose of cultural intensity. Yet beyond the glittering high-rises lies a more intimate city: quiet canals, atmospheric Chinatown lanes lined with Michelin-plate eateries, and the tranquil sanctuary of Bang Krachao—Bangkok’s “Green Lung”—where shaded cycling paths and leafy gardens offer a welcome escape. Vibrant, creative and endlessly multifaceted, Bangkok remains one of the most compelling urban destinations in Asia.
