Fondly known as 'the land of smiles', Thailand is commonly associated with gorgeous golden sand, palm-lined beaches, warm aquamarine waters, glorious temples and verdant jungle-clad mountains. Thailand is the primary travel hub of Southeast Asia, offering a diverse range attractions and activities to suit all tastes and budgets. Whether exploring the teeming metropolis of Bangkok, relaxing on the tropical beaches of the southern islands, scuba diving in the underwater wonderland off the coast, jungle trekking to hill tribe villages in the North, or discovering the ancient capitals, Thailand is filled with attractions to satisfy any interest.
Chiang Mai, the storied “Rose of the North,” stands as the cultural soul of the former Lanna Kingdom, where centuries-old heritage blends effortlessly with contemporary refinement. Within the ancient moat and crumbling city gates lies a walkable old town filled with gleaming Lanna temples, fragrant food markets and curated boutiques showcasing northern craftsmanship. Nearby, the fashionable Nimmanhemin district offers chic cafés, design-led galleries and elegant cocktail lounges, while the Night Bazaar continues to draw visitors with its lively evening atmosphere. Chiang Mai is also a gateway to northern Thailand’s landscapes: forested mountains, rivers and national parks lie only moments away, with Doi Suthep’s revered hilltop temple providing sweeping views over the valley. Anchored by distinctive Lanna cuisine, world-class hotels and easy access to nature, Chiang Mai delivers a refined yet soulful northern Thai experience.
The little town of Tha-ton in Thailand’s far north has earned a place on the tourist track for being the kick-off point for river cruises to Chiang Rai, but it has remained wonderfully authentic and unassuming. It’s a beguiling spot to spend a few days, exploring the local villages, hiking or biking along the banks of the Mae Kok, or taking in the emerald brilliance of the rice fields and surrounding jungle. For those not wanting to go as far as Chiang Rai, there are also boat trips to various nearby destinations, including several hill tribe settlements and the Burmese border.
Chiang Rai, the relaxed capital of Thailand’s northernmost province, offers a quieter and more contemplative alternative to lively Chiang Mai. Set against a backdrop of rolling, rainforest-clad hills, the city is known for its gentle pace, warm hospitality and rich tapestry of Lanna heritage. Among its standout landmarks is Wat Rong Khun, the iconic White Temple, celebrated for its luminous, intricately detailed façade and contemporary artistic vision. Equally noteworthy is Wat Phra Singh, showcasing classic Lanna architecture and serene interiors. Chiang Rai also presents a compelling cultural landscape through its museums: the Oub Kham Museum displays an eclectic collection of artefacts from the wider Lanna world, while the Hilltribe Museum and Education Centre offers thoughtful insight into the region’s diverse ethnic communities. With its blend of artistry, tradition and serene northern ambience, Chiang Rai provides a refined gateway to the cultural and natural wonders of the region.
The Golden Triangle, where Thailand, Laos and Myanmar meet at the confluence of the Mekong and Ruak Rivers, is one of Southeast Asia’s most captivating border regions. Centred around the quiet riverside town of Sop Ruak, this area offers sweeping views of misty hills, forested mountains and the powerful waterways that have shaped its history for centuries. Longtail and Mekong boat journeys provide an unforgettable way to experience the landscape, drifting past jungle-covered riverbanks and remote rural villages. Once infamous as a major centre of the opium trade, the region now reflects on its past through two thoughtfully curated opium museums, offering valuable historical insight. Nearby, Mae Sai—the northernmost point of Thailand—adds lively local colour with its busy border market, revered Scorpion Temple and access to wild, mountainous terrain. The Golden Triangle also serves as a gateway to deeper cultural encounters, from visiting hill-tribe communities to crossing the river into the tranquil Lao village of Xieng Kok. With its evocative scenery, layered history and gentle rhythm of life along the Mekong, the Golden Triangle offers a richly atmospheric northern Thai experience.
