Grootberg Lodge is a landmark in Namibia for the tourism industry as it is the first middle-market establishment in the country that is 100% owned by the conservancy. The European Union funded the project through the Ministry of Environment and Tourism's Development Programme with a donation of N$4.5 million to develop the 12-room Lodge. At the same time, the private sector has been called in to supply the training and management skills until the community becomes self-sustainable.

The purpose of the Grootberg Lodge is not only to offer a professional service, great surroundings, extremely good food, well-trained guides and exceptionally good local management but, at the same time, to benefit the local community thanks to the revenues generated by the Lodge.

A variety of activities are available at an additional cost. These include guided walks, game drives, elephant tracking, rhino tracking and horse rides.