Located in central Ecuador in the Chamba River Valley of the Andes, Riobamba lies at the heart of an extensive scenic road network. The city, sometimes referred to as the ‘Sultan of the Andes’, is an important commercial center for the central highlands and due to its proximity to Chimborazo, the country’s highest peak, is also a favorite base for trekkers and mountain climbers who wish to explore it and a number of other peaks in the area. On Saturdays, visitors can enjoy the large bustling market that brings traders from far and wide to sell a rich assortment of wares.