The indigenous Otavalo people are famous for weaving textiles, usually made of wool, which are sold at the famous Saturday market. Although the largest market is on Saturday, there is a very wide range of wares available throughout the week in the famous ¨Plaza de los Ponchos¨, and the many local shops. The shops sell textiles such as handmade blankets, tablecloths, and much more.

During the Saturday market, almost one third of the town becomes full of stalls selling textiles, tagua nut jewelry, musical instruments, dream catchers, leather goods, fake shrunken heads, indigenous costumes, hand-painted platters and trays, purses, clothing, spices, raw foods and spools of wool.