Bloubergstrand is located on the Blaauwberg Coast about 20 minutes drive from the Cape Town city centre and about 30 minutes from Cape Town's Airport. Bloubergstrand is is the gateway to the seafood Mecca of the Cape West Coast.

In Afrikaans, Bloubergstrand means "blue mountain beach" after Blouberg, a hill not far inland from the coast. Bloubergstrand is primarily a residential suburb and attracts large numbers of visitors both locals and international.