Jamala is the Swahili word for "natural elegance". Elegant (adj.) - is defined as "graceful and stylish; pleasantly ingenious and simple".

Safari is another Swahili word that means "journey" or "to travel", but has come to mean so very much more. Imbued with a sense of the exotic, more typically a sense of Africa, the word safari has today become symbolic of something far more romantic; it evokes images of adventure and stylish indulgence.

The malaria-free Madikwe Game Reserve is a 75 000 ha region of untamed beauty located in South Africa's North West. This wild terrain boasts a tapestry of landscapes that encompasses vast open plains, dense bushveld and towering rocky peaks. All of which offers sanctuary to a kaleidoscope of creatures, including the "Super Seven".

Tradition and eccentricity are tastefully united in an atmosphere that knows no equal. Jamala Madikwe reflects a classic sense of style that is sufficiently robust to match the savage beauty that lies beyond