Sitting on a plateau between the High Atlas and Middle Atlas Mountains in central Morocco, Midelt is an important agricultural trading centre. It has recently begun gaining traction as a tourist destination due to its relatively temperate climate, as well as the hospitality and warmth of its largely Berber population. The town is also known for producing exceptional handicrafts - particularly carpets, blankets and embroidery - and for its outlying traditional villages, where life has changed little over the centuries. Midelt is an excellent base for desert safaris to the Sahara, as well as exploring the rugged granite slopes and fertile palm oases of the High Atlas Mountains.