Phuket stands as one of Thailand’s most iconic island destinations, celebrated for its sweeping arcs of soft sand, shimmering turquoise bays and a lifestyle that effortlessly blends tropical ease with refined indulgence. Days unfold in the sun—swimming, sailing or snorkelling in crystal-clear waters—while world-class resorts, private pool villas and award-winning wellness retreats cater to travellers seeking exceptional comfort and privacy. One of the island’s most compelling surprises is its beautifully restored Old Town, now a creative and cultural hub. Here, Sino-Portuguese mansions, colourful shophouses and ornate Chinese shrines line picturesque streets filled with boutique cafés, contemporary galleries and elegant restaurants. The neighbourhood’s architectural blend—Chinese, Portuguese, Malay and European—reflects centuries of maritime trade and lends Phuket an identity unlike anywhere else in Thailand.

Beyond town, the island’s western and northern shores reveal a more serene side of Phuket. Secluded beaches such as Layan, Nai Thon and Mai Khao offer tranquil stretches of coastline, ideal for travellers seeking space, calm and exclusivity. For dramatic panoramas, Promthep Cape at the island’s southernmost tip delivers unforgettable sunset views over the Andaman Sea.