Imbabura, one of the most frequently visited provinces in Ecuador, lies in the Andes, in the northern part of the country. With its numerous enormous lakes, stunning mountains, traditional villages and famous market, the province presents its visitors with a wonderful combination of outdoor adventure and culture. The city of Otavalo and its massive, colourful and buzzing market is a strong drawcard for tourists, as it is possible to buy astonishingly beautiful hand-made crafts and flavoursome local food. Part of the Cotacachi Cayapas Reserve, the breathtaking Cuicocha Lake - a crater lake featuring two lava islands - presents a breathtaking area perfect for hiking, swimming and boat rides. Other highlights include the sacred Peguche Waterfall, the alluring San Pablo Lake (with its numerous water sports opportunities, restaurants and hotels) and the delicious local coffee and ‘fritada’ pork dish.