The Flower Market in Cuenca is so beautiful that it topped the worldwide list of National Geographic's Top 10 Outdoor Flower Markets. It truly is breathtaking. Many of the booths at the Cuenca Flower Market are run by indigenous Ecuadorian women adorned in their traditional garb.

Ecuador is the third-largest flower exporter in the world. The country is particularly known for its high-quality roses. The Mercado de Flores is well worth stopping in the open-air square to admire all the beautiful arrangements for sale.