At the foot of Mount Meru, whose volcanic cone dominates the northern skyline, Arusha is the administrative capital of the Arusha Region and the principal gateway to northern Tanzania's renowned safari circuit. Alongside its thriving tourism industry, the bustling city is a leading centre for business, diplomacy and international conferences in East Africa, hosting regional institutions and major political, commercial and conservation events throughout the year. German colonial buildings, modern offices and lively markets reflect Arusha's evolution from a colonial outpost into northern Tanzania's commercial hub, while cafés, hotels, craft centres and galleries contribute to its cosmopolitan atmosphere. Less than an hour from the city, Arusha National Park offers game drives and canoeing on the Momella Lakes beneath Mount Meru, while nearby coffee estates and cultural experiences introduce visitors to the region beyond the safari circuit.