Palm-lined streets, seaside promenades, fine accommodation, a pleasant summer climate and decent beaches. Welcome to Swakopmund - Namibia's premier holiday resort! During the summer holidays and long weekends, thousands of Namibians flock to the coast, and this human migration happens for a number of reasons; Swakopmund has a real holiday feel to it and everyone wants to be there; during the December holidays, the cool Namibian coast offers relief from the intense heat of the interior; and more importantly as far as the tourist is concerned in these modern times, Swakop has changed, and has become the countries leading adrenaline destination, with a wide range of activities to suit all ages and (most) egos.

The area of Namib Desert around Swakopmund is named the West Coast Recreational Area. And recreation is the towns number one draw card. There are countless pursuits to help you spend your time, and money. For those interested in adventure activities Swakopmund offers sandboarding, quad biking, dune carting, parachuting, hot air ballooning, shark fishing, deep sea fishing and beach angling to name but a few. For the more sedentary there are restaurants, cafes, art galleries, museums, a snake park and aquarium.

If danger isn't your middle name, then the architecture and general feeling of Swakopmund might be more to your liking. This town has the ambiance associated with a small German village, and the town seems to be stuck in time. (Less for those who care to jump out of perfectly serviceable aircraft shouting 'Geronimo' before it lands safely.) Although in recent times the new generation have woken up to the tourist potential of the area, Swakopmund still manages to create a feeling of timelessness.