La Flor De Boruca aims to preserve the Borucan culture through exposing the history, crafts, and traditions of the tribe's past through ethnic tourism, growth of the on-site museum and local efforts to revive the culture. Since the birth of the organization, La Flor has been part of creating a cultural museum, reviving the Brunka language within the school system, and reteaching the crafts and traditions that have waned since the infiltration of western culture.

The Boruca are an indigenous tribe of the South Pacific of Costa Rica, located between the Talamanca Mountains 20 km from the Republic of Panama. It is estimated that around 2,000 people live in the Boruca tribe in an area considered an indigenous reserve, where around 140Km² of land are protected for the benefit and use of them.