The Santa Cruz Highlands offer a diverse landscape shaped by volcanic activity and rich in native flora and fauna. Visitors can explore rainforest trails, lava tunnels, and a volcanic crater, with opportunities to observe endemic bird species. The area features a working farm with a petting zoo, a traditional sugarcane press, and a museum housing local artefacts. A panoramic viewpoint reveals coastal and island vistas, while a farm-to-table restaurant serves locally grown produce and Ecuadorian specialities.