Located near the tip of the Shima Peninsula, the city of Shima forms part of the spectacular Ise-Shima National Park. The area is renowned for the legendary Ama divers, also known as the ‘Mermaids’ of Ise-Shima. Following an ancient tradition dating back 3000 years, these female divers make their living by free diving to the bottom of the sea to gather shellfish. The rugged coastline is dotted with forested islets, numerous bays and inlets, including Matayo Bay, famous for oyster cultivation and Ago Bay, known for its pearl cultivation. This seaside area is famed for its abundant variety of seafood, and visitors can indulge in fresh lobster, abalone and oysters. Popular activities include touring the islands on scenic boat cruises and visiting the Shima Spain-mura Village theme park and the prominent Ise-Jingu Shrine.