A unique and creative project of ACCESS Development Services, a non-profit organization, the Pink City Rickshaw Co. seeks to give 200 women from low-income households in Jaipur new, ambitious work opportunities. Competent in operating specially created e-rickshaws, they have joined as shareholders in the Pink City Rickshaw Co., which they currently proudly run.

Discover the enigma of the walled city during the Middle Ages in these specially made, environmentally friendly rickshaws that are driven by educated, gregarious, and well-trained women. The best sights, an opportunity to immerse yourself in the local way of life, and an experience unlike any other can be had with the meticulously designed tours of Jaipur's major tourist destinations and the innovative circuits.

In addition to giving these impoverished women access to the workforce, the initiative promotes environmentally friendly modes of transportation in order to combat the nation's rising pollution levels.