Located in the heart of Cape Town’s historic Long Street, Merchants on Long is a contemporary concept store dedicated to showcasing the very best of African luxury design. Curated with a discerning eye, the space brings together fashion, accessories, homeware, and objects of craft from across the continent — each piece selected for its quality, narrative, and cultural relevance.

More than a retail destination, Merchants on Long is a celebration of African creativity and entrepreneurship. A visit offers insight into the evolving design landscape of the continent, highlighting designers who blend heritage techniques with modern aesthetics. For travellers seeking meaningful, beautifully crafted pieces with a strong sense of place, this is African design at its most refined and forward-thinking.