The Born Free Big Cat Sanctuary at Shamwari Private Game Reserve is situated in the Eastern Cape, South Africa, within a protected wildlife reserve dedicated to conservation. Visitors can observe rescued lions and leopards from designated viewing areas while learning about animal welfare, rehabilitation processes, and conservation efforts through educational experiences. The sanctuary, established through a partnership between the Born Free Foundation and the Shamwari Foundation, provides lifelong care to big cats rescued from captivity, and includes two centres developed from 1996 onwards, focusing on responsible wildlife management and raising awareness about the impacts of exploitation on wild animals.