Set high in Morocco’s Middle Atlas Mountains, Ifrane exudes a strikingly European charm, often earning it the nickname “Little Switzerland.” The town is characterised by neat, red-roofed chalets, tree-lined avenues, and manicured gardens, offering a serene and orderly contrast to Morocco’s bustling cities. Visitors can explore the surrounding cedar forests, home to Barbary macaques, or enjoy hiking and skiing in winter’s snow-capped landscapes. The cool mountain air carries the scent of pine and earth, while gentle streams and tranquil lakes add to the town’s calm atmosphere. Ifrane’s unique blend of Alpine-style architecture and natural beauty invites travellers to unwind, breathe deeply, and experience a distinctly peaceful side of Morocco.