The Wetu System brings a common content system together with interactive distribution tools to assist the tourism industry keep up with the content and interactivity demands of the modern shopper.
At present the way content is managed and distributed is out-dated and inefficient, the Wetu system changes this by making good quality content easier to manage and allows the industry to get that content to their potential clients.
Content is becoming increasingly important to generate business and the industry is unable to keep up. Wetu has created a content management ecosystem where travel products are able to place their detailed content and the industry can access it, packaged in interactive, re-brandable tools or as raw content (xml feeds, API or from the iBrochure library).
One of the biggest challenges for the industry is to package content in a way that it stays intact when passing through the industry channels. A hotel can produce excellent content however this content does not get to the potential traveller – Wetu has created the tools that allow the content to pass along the supply chain without reducing the quality, quantity and effect.
The primary marketing tools of the industry become rich, interactive tools:
The Wetu technology is "cloud based" meaning that it does not need to be installed, is quick to set up and the users will always have access to the latest version and up-to-date. The Wetu System is easy to use and requires no integration, making it possible to get up and running in hours.INDUSTRY CHALLENGES